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Transform Your Content Creation: Unleashing the Power of Automation
In this fast-paced world of 2023, social media is more than just a platform for sharing cat videos and vacation photos. It's become an integral part of our personal and professional lives. As entrepreneurs, marketers, or content creators, we understand the necessity to maintain an active social media presence to reach our audience and grow our brand.
However, juggling between creating and posting content on multiple social media accounts can be a daunting task. But worry not, as we've got some tech magic up our sleeve—automation tools! These digital wizards can save us tons of time and effort. In this blog, we'll explore three key automations that can dramatically streamline our social media strategy and gift us some precious time.
The struggle is real when your go-to scheduling tool doesn't support all social media platforms. But, with automation, we can ease this struggle. We've developed automations for ourselves and our clients using a combination of Ayrshare and Airtable. Ayrshare opens the door to APIs from all our social media accounts, while Airtable lets us build highly customizable databases. Together, they allow us to automate our uploads to the required social platforms.
With this automation, we've created a central hub to store all our content and schedule posts across different platforms simultaneously. No more tedious log-ins to each account or manual posting of content. An excellent example of this automation in action is our one-click solution to send our short-form videos to Tik Tok, YouTube Shorts, and Instagram Reels. If you're interested in this, our team at Automation Unlocked would be happy to assist.
As content creators, we often find ourselves transforming newsletters or long-form blog posts into reusable pieces of content. Automation can help us make our content work smarter, not harder. By deploying AI, we can streamline our workflow and save a significant amount of time.
For instance, an automation tool can monitor for new blog posts or newsletters and automatically generate summaries. These summaries can then be posted in Airtable for review and quick edits. This not only saves us time but also ensures our content is being repurposed effectively.
An excellent example of such a tool is Cohesive.so. It's equipped with templates that can transform blog posts into threads, scripts for YouTube/TikTok videos, and even generate catchy hooks.
Understanding our social media performance is crucial to our success. However, examining data from multiple accounts can be a tedious process. Thanks to automation tools like Google Data Studio, we can create custom dashboards that brings all our data from different platforms into one view.
These dashboards give us an overview of our performance metrics across all platforms, including follower count, engagement rate, and click-through rate. Plus, on top of tracking social media, you can also track Sales by source, lead forms, CRM activity, revenue, & much more. With this data at our fingertips, we can make informed decisions, optimize our social media strategy, and achieve better results.
In summary, integrating automation into our content strategy can save us countless hours and help our brand flourish. Whether it's scheduling posts, repurposing content, or tracking performance, it's vital to identify the right tools that align with our needs. By implementing these automations, we can focus more on crafting valuable content for our audience and achieving our social media objectives.
What is Automation Unlocked?
We help business owners automate their processes to save time and make more money.
If you want to do the same, inquire with us today!