8 Automations Every SMMA Should Be Using

As a Social Media Marketing Agency, you are responsible for managing multiple clients and their social media accounts.

Keeping up with all the work can be overwhelming at times, but luckily you can automate many of these repetitive tasks, so you can focus on more important things. Here are eight automations every SMMA agency should be using.

1. Social Media Scheduling

With automation tools, you can integrate your social media accounts with scheduling tools such as Buffer or Hootsuite. This way, you can create a Zap that automatically schedules posts on your client's social media accounts, saving you time and effort.

2. Lead Generation

To find new clients, SMMA agencies need to have a steady flow of leads. By integrating lead generation forms with automation tools, you can automatically send new leads to your CRM, email marketing software, or other tools that help you manage your leads.

3. Meeting Scheduling

Scheduling meetings with clients can be time-consuming, but luckily you can automate this process with the help of a few tools. By integrating your scheduling tool with your email, you can create a Zap that automatically schedules meetings when a client responds to your email.

4. Email Marketing

Email marketing is a crucial part of any SMMA agency's strategy. You can integrate your email marketing software with other tools, such as lead generation forms or social media accounts, to create a more efficient and effective marketing strategy.

5. Client Onboarding

Onboarding new clients can be a tedious process. With many online tools, you can automate  the tasks involved in onboarding, such as sending welcome emails, setting up project management tools, and creating new social media accounts.

6. Invoice Creation

Creating and sending invoices can be a hassle for SMMA agencies. You can help automate this process by integrating with your invoicing software and automatically generating invoices when specific criteria are met, such as completing a project or reaching a certain milestone.

7. Project Management

Managing multiple projects can be a challenge for any SMMA agency. With automations, you can integrate project management tools such as Trello or Asana with other tools, such as your calendar or email, to create a seamless workflow that helps you manage your projects more efficiently.

8. Social Media Monitoring

SMMA agencies need to be on top of their client's social media accounts at all times. You can create automations that monitor your clients' social media accounts and send you alerts when specific criteria are met, such as when a client's post receives a certain number of likes or comments.

Automation can help SMMA agencies streamline processes and create a more efficient workflow. Using these eight automations, you can save your agency time and effort while also improving your communication with clients, and generating more leads. Give them a try and see how they can benefit your SMMA agency.