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6 Automation Products Every Agency Should Know About
As digital marketing continues to evolve, agencies need to keep up with the pace of innovation and technology to remain competitive. One of the ways agencies can remain competitive is by leveraging automation tools to streamline their workflow and improve efficiency. Here are some products that offer automation and can benefit agencies:
Zapier is a powerful automation tool that connects different web applications and automates tasks between them. With Zapier, agencies can create workflows that automate repetitive tasks and save time. For example, you can automatically add new leads from your website to your CRM, or send automatic follow-up emails to new subscribers.
IFTTT is a free automation tool that allows agencies to create applets that automate tasks between different web applications. With IFTTT, agencies can create applets that automatically perform tasks based on specific triggers. For example, you can automatically save email attachments to Dropbox, or automatically post new Instagram photos to Twitter.
Google Apps Script is a scripting language that allows agencies to customize and automate tasks in Google Suite applications like Google Sheets, Google Docs, and Gmail. With Google Apps Script, agencies can create custom functions, automate repetitive tasks, and integrate with other web applications. For example, you can automatically send personalized emails to new subscribers in Gmail, or automatically update a Google Sheet with data from a web form.
Make is a no-code automation platform that allows agencies to create custom workflows that automate tasks between different web applications. With Make, agencies can create workflows that automate repetitive tasks and save time. For example, you can automatically create a new lead in your CRM when someone fills out a form on your website.
Microsoft Power Automate (formerly known as Microsoft Flow) is a powerful automation platform that connects different Microsoft applications and automates tasks between them. With Microsoft Power Automate, agencies can create workflows that automate tasks between different Microsoft applications like SharePoint, Dynamics 365, and Office 365. For example, you can automatically create a new task in Planner when a new lead is added to Dynamics 365.
Automation tools can help agencies streamline their workflow, improve efficiency, and stay competitive. The tools listed above are just a few examples of the many automation tools available to agencies. By leveraging these tools, agencies can focus on creating high-quality content and delivering exceptional results to their clients.